The Google Search Quality Rater just got a major update within its guidelines. The popular acronym E-A-T just got another E, which stands for experience. First-hand experience will now play an important role in Google’s search rankings. This now makes four rating criteria that Google will be looking for when evaluating the credibility and relevance […]
Above the Fold Optimization: Content Tips to Improve Your Website
There’s a prime piece of real estate sitting on your website. You may not have heard of the term “above the fold,” but it serves an important role in your web design. When utilized correctly, you’ll be doing yourself a huge favor in terms of usability and engagement and ultimately increasing your engagement rates. You […]
How to Use Remarketing Lists for Search Ads (RLSA)
Remarketing lists for Search Ads are a powerful tool to hyper-target specific audiences who have already shown an interest in your brand. Search Ads can be expensive, and if your ads aren’t generating more traffic and conversions, they can become really expensive. RLSA allows advertisers to reach potential customers that have previously shown an interest […]
How ChatGPT is Changing the World
ChatGPT is taking the world by storm, paving the way as an advanced search and writing tool. Since its release, CHatGPT has generated a lot of buzz, with strong reactions to its potential impact. ChatGPT is an advanced form of AI technology that can research, retrieve and repackage information far faster than humans ever could. […]
Social Media Trends to Watch for in 2023
Social media is more than selfies and documenting a play-by-play of your day. It can be a tremendous vehicle for promoting your business, building connections, and generating leads. No doubt, the fundamentals of any social media strategy are defining your goals, understanding your audience, and using the right content to target them. We can also […]