As we all know, social media can change pretty often, but one thing doesn’t change and that’s the popularity of these platforms. In 2024, the landscape continues to evolve at a rapid pace, presenting both opportunities and challenges for marketers. In order to stay relevant and on top of trends, marketers need to know what […]
Reflecting on Small Business Marketing Trends in 2023
As we say goodbye to 2023 and welcome a new year, it’s good to pause and reflect on the key marketing trends that have headlined throughout the year. The past year we’ve seen a growth in marketing tools, innovation, and marketing strategies like never before. Here, we explore some significant digital marketing trends from 2023 […]
Small Business Owner Checklist for Success Part 2: Social Media Logins, Website Checklist, and General Business Account Access
Life can change in the blink of an eye. In the face of an unexpected situation, being prepared could be a lifesaver. As a small business owner, it’s important to know what is going on with your business. Whether that is knowing your social media passwords, website hosting details, or how to access different tools. […]
Small Business Owner Checklist for Success Part 1: Questions Business Owners Should Know the Answers To
Running a successful business requires more than just a great idea or a hardworking team. It’s about asking the right questions and having the answers that set the foundation for growth and stability. Here are eight essential questions that every small business owner should be able to answer about their business. Marketing Questions Business Owners […]
PPC Ads: How Do I Use Ads to Get More Calls?
As digital marketing specialists, we often encounter local business owners who are hesitant about investing in advertising, especially pay-per-click (PPC) ads. We understand that it can be daunting, but utilizing ads can be a powerful move, especially for small businesses. A well-structured and optimized ad can increase brand awareness and generate more calls. So, how […]