Harnessing the Power of Voice Search

voice searchVoice search can prove a game changer when it comes to boosting your brand’s online presence. A growing number of internet users are using voice search rather than typing out their queries. Moreover, a majority of people investing in smart speakers are doing so because they want to leverage the convenience of voice search. As an entrepreneur, you should seek to harness the power of voice search for your brand. In fact, now would be the best time to upgrade your website and make it compatible with voice search.

Before you can do so, you need to prepare your website accordingly. Here are some steps you can follow:

Mobile Optimization

A majority of people are likely to use voice search when they are on the go. Statistics clearly show that a majority of internet users browse the web using their mobile devices. In all likelihood, you are reading this article on your smartphone!

Hence, you need to optimize your site for mobile for voice search to truly work for you. Create a mobile-friendly website and you are likely to attract more visitors. Moreover, your chances of converting them into leads also increases when you offer them a great user experience, regardless of the device or screen size they are on. So, before you can actually go ahead with incorporating voice search on your site, you need to optimize it for mobile.

Local SEO

As mentioned above, there is a good chance that people use voice search when they are on the go. This means that your chances of using voice search as a means of generating offline sales is high. So, you have to direct resources towards local SEO. You can start by setting up your business profile on Google My Business. Sharing the accurate details about your business’ location, website, and other aspects is the first step. You can also add an interactive map that makes it super-convenient for people to find your location once they develop an interest in checking out what you have to offer.

Structured Data

Adding a few HTML tags to your website’s pages can prove crucial in making your site robot-friendly. Search engines will be better able to crawl your site and categorize your data. For example, you can add information about your products. The vital pieces of data that you should definitely add are your business’ location and contact details. Using this information, search engines will be able to find your website easily. Thus, there is a good chance that they will display your site among the top results for the keywords you optimize your site for when users perform a voice search.

So, if you are genuinely interested in taking your business to the next level while at the same time gaining an edge on your competitors, harnessing the power of voice search is a great idea. The competition in that area is low, as of now, but will continue to increase and intensify. Hence, don’t delay and follow the steps mentioned above to start off on the right foot.

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