Your website is the only salesperson that works 24/7. That’s why content and a well-built site are so important. Your website is there for a reason. It helps grab the attention of potential customers, provides key information, and is the first impression many will have with your company. If you’re a small business owner, understanding […]
Web Accessibility: Its Role in Customer Experience and Retention
There are 42.5 million Americans with disabilities, and 75% of Americans with disabilities report using the internet daily (Pew Research Center). That’s a large demographic that may not be able to use your website if it is not accessible. Think about when you are on a website. If it’s slow, has errors, and other problems […]
10 Web Design Mistakes Every Small Business Should Avoid
The Internet offers limitless opportunities for businesses, both big and small. For many small businesses, having an online presence isn’t just an option—it’s a necessity. Your website acts as the digital storefront for your business, and as with any storefront, first impressions matter. A well-designed website can attract more customers, improve conversions, and increase your […]
Top SEO Issues to Address with Your WordPress Website
Having a solid online presence is more important than ever because of how quickly the digital world is developing. A website is frequently the first step in the process for companies, people, and organizations looking to leave a lasting digital footprint. WordPress is one of the world’s most popular content management systems (CMS). As of […]
Google Analytics 4 Tutorial
Google Analytics 4 (GA4) is the latest version of Google Analytics. It is more comprehensive and flexible than previous analytics platforms and can be used to track website and app traffic, measure user engagement, and understand customer behavior. Google Analytics 4 is the next level of analytics. It is the newer variation of the tool […]