We’re all guilty of focusing more on ourselves than others from time to time, and businesses are no different. Many companies get so caught up in WHAT they are selling that they pay little attention to WHO they are selling to. Taking that approach can be the kiss of death when it comes to your […]
Social Proof: What It Is and Why It Matters
When it comes to making a purchase, is your decision influenced by what others are saying about it? Today we’re going to talk about Social Proof. You may not have heard of this term, but it’s a strategy that many of us trust and rely on. We’re going to explain why this is such a […]
Marketing Tips for Home Services Industry
For the home services industry, competition can be stiff. Consumers head online to search for answers, find businesses, and make purchases. So the question is, does your business show up when they do? Knowing how to reach your potential customers online and cut through the competition is the key to any marketing strategy, and the […]
How to Measure Marketing Success
Do you know how to measure your marketing success? If your business has a website and uses social media, SEO, and online ads, you should be tracking all your marketing efforts. Today, we will show you what tools are available for you to track the effectiveness of all your marketing efforts, measure their success, and […]
What the Apple iOS 15 Update Means for Email Marketing
With every Apple iOS update, you can hear a collective gasp from marketers wondering how it will impact their ability to reach consumers. With all the privacy guidelines and tracking capabilities changing the ways we collect data, it was only a matter of time before email marketing would be impacted. In the latest iOS 15 […]