Instagram’s popularity (and marketing power) has skyrocketed in recent years. What was once considered a social media app for youths is now a social media powerhouse. Depending on your business, Instagram could serve a crucial role in sales. Creating an aesthetically pleasing feed can entice customers to buy your product.
So, how can you go about making your Instagram feed the best it can be? There are countless answers to that question, but we rounded up the top 5 tips that you can start integrating into your Instagram marketing today:
1. Keep it consistent
Consistency plays a major role in creating an Instagram feed that has a streamlined appearance. Similar to how your website content should have a clear message, your Instagram feed should have a clear aesthetic, too. This means posting photos that complement each other and are on brand. This also means having a consistent voice. All your captions should have the same personality, and speak in the same tone so viewers easily recognize your business.
2. Engage with your audience
Thanks to Instagram’s frequent updates, there are a plethora of ways to engage with viewers. Keep your customers connected with your feed by asking questions, seeking feedback or creating polls in your stories. People like to interact with companies — it creates a sense of brand trust. Plus, it’s a free and easy way to get valuable client feedback, which is always a good thing.
3. Experiment with trends
This is, in our opinion, the most fun aspect of Instagram. This social platform, among others, is always pumping out new and creative features. It’s probably why it’s so popular. Keep an eye out for Instagram updates — they come often and can usually be found in the brand’s “story.” Play around with new features and get creative. Watch other brands to see how they engage with their customers.
4. Bridge the age gap
While knowing your target audience and their age is critical to your marketing strategy, it’s ok to “bend” a little on Instagram. In recent months we’ve seen a plethora of generations begin to engage with the social media platform — probably in large part due to Facebook’s oversight of the platform. Don’t limit yourself to reaching one age group here. Find ways (that still adhere to your brand image) to invite other generations to take part in the conversation. Open the door to other potential buyers.
5. Post often
Arguably the most important point of all, posting often is key to keeping a sharp Instagram feed. Not only will this keep your product relevant and in your customer’s mind, but it will also ensure that you stay on top on Instagram trends. By engaging with the platform daily, you’ll allow yourself to stay more familiar with it and as a result use it better.