It may shock you to hear that not all WordPress sites are created equal. WordPress is ideal for creating custom websites that look exactly how you want. And while custom vs. theme may sound like similar terms if they have the word “WordPress” in front of it, there are distinct differences between the two. Today […]
Digital Marketing tools like your website, SEO, social media, and email newsletters are important to any effective plan. However, there are a few must-have marketing materials that will speak volumes about your brand and professionalism as a business. Combining a digital marketing strategy with the right marketing materials will help your company stay top-of-mind with […]
User searches provide businesses with a wealth of information. By evaluating people’s queries, you can actually get an idea of where they are in the buying process. You can also discover what problem they are trying to solve, what information they need, and what’s driving that search. This is all called search intent. Google leans […]
Everyone wants to stay ahead of the competition and get in front of their customers. SEO is a vital marketing tool to make that happen. While there are lots of tactics that need to be applied on an ongoing basis, there is one specific component that Google is doubling down on – user experience. Today, […]
How does your business plan on spreading the holiday cheer? As the shopping season approaches and the colder temperatures set in, are you feeling a little “snowed in” figuring out your holiday marketing plan? If you sell tangible products, promo deals seem plentiful – but what if you are in the service industry? What kind […]
