On any given day, about 80 million photos and videos are shared on Instagram, receiving an estimated 3.5 billion likes. The average Instagram user is between 18 and 29 years old, but that range is quickly expanding to include multiple other generations of users. With the world seemingly on Instagram, it’s logical that you’d want […]
Understanding pay-per-click for Google and Facebook
If you’re in the digital marketing world, chances are you’ve heard the phrases “pay-per-click” or “cost-per-click” thrown around a few times. They’re one in the same, and they have the power to get your product in front of your audience — a lot. In simple terms, pay-per-click (PPC) is an internet advertising model that’s used […]