Understanding pay-per-click for Google and Facebook

Fusion One Marketing

If you’re in the digital marketing world, chances are you’ve heard the phrases “pay-per-click” or “cost-per-click” thrown around a few times. They’re one in the same, and they have the power to get your product in front of your audience — a lot. In simple terms, pay-per-click (PPC) is an internet advertising model that’s used […]