TikTok has taken the world by storm, leaving many business owners wondering if it is the right marketing tool. If you have been considering it, you are not alone. It is a complicated decision and could either make your marketing or drain you of time and energy.
That is why we will be walking you through what companies would benefit from using TikTok versus those that would not.
The Power of TikTok
With over 84.9 million users in the US alone, it is a powerful tool for those that choose to use it. They boast over 1 billion monthly users worldwide. It has also overtaken websites like Reddit, Twitter, and Snapchat regarding social media rankings. There is no denying its power in the digital world.
Businesses Who Should Use TikTok
Not every business will benefit from using TikTok, which is okay. There are several factors in determining whether it will work for your business. Mainly, it would be best if you thought about your target audience. Are they showing up on TikTok?
Besides that, here are four factors that may make your business more successful on TikTok:
1. Those advertising to people under the age of 30
If you’re marketing to younger adults, especially women, advertising on TikTok is a natural fit. Nearly half, 43%, of TikTok users are aged 18 to 24. Women in that age category make up nearly a quarter (24.7%) of TikTok’s advertising audience.
2. If you are advertising to young women.
Women youtube TikTok at a ratio of 2:1. Women ages 18-24 make up a whopping 24% of them! This makes it a great way to advertise to a target audience of mainly women.
3. Those with the budget to commit to a TikTok ad.
If you plan to use TikTok for paid advertising, the cost could be substantial. Depending on your ad objective and the type of ad format you choose, you could be looking at spending upwards of $50,000-$120,000. Of course, there are ways to still advertise with a smaller budget, but this is something to consider.
4. Businesses that are willing to create video content actively.
The brands that perform the best on TikTok actively show the faces behind their brand. However, offering products or perfectly curated videos will not cut it with Gen Z and Millenials. They expect authenticity, more relatable content, and to see real people.
TikTok also values regularly posted content, so you need to be willing to have a consistent strategy. It is a time-consuming venture that you will need to commit to seriously. Making viral-worthy videos that are engaging is not for the faint of heart.
Can Home Service Companies Benefit from TikTok?
The short answer is yes. If your business meets any of the points above, it could highly benefit you. Mainly, companies who are willing to share behind the scenes, before and afters, and tips and tricks. The name of the game is sharing engaging and entertaining content or content that teaches your audience something beneficial.
A great example is a hoarding and crime cleaning account we love. They have an employee who will share the process of cleaning a home (when it is appropriate, of course). Getting to watch them work while they discuss what they love about the job, what supplies they used, etc., and the finished home is captivating!! They have hundreds of thousands of views and likes by simply sharing about their craft. It’s a great way to advertise, build trust with potential customers, and educate them all at the same time they’re building name recognition.
Any home service business can copy this model or find one that works well for their industry. All you have to do is research and find what works best for you.
In the end, every company has a different target audience, marketing goals, and budget. No business is guaranteed success on TikTok, but if you are willing to put in the work, you can make it happen. We wish you nothing but the best if you decide to take the next step in your marketing efforts using TikTok!