As the end of the year draws near, many businesses are asking themselves, “how did we do?” One area that shouldn’t be ignored in this year-end evaluation is your marketing plan. Marketing is the blueprint for your sales strategy, and understanding how to judge whether your plan is delivering results can help ensure the success […]
New YouTube Advertising Features
New YouTube features have been unveiled for creators and advertisers to make money. The internet’s dominant video site has struggled to compete recently with other platform giants like TikTok. With these recent enhancements, YouTube is hoping to generate creative ways to tap into its users across streaming, shopping, and audio. For advertisers, investing in YouTube […]
Custom WordPress Site vs WordPress Theme Template
It may shock you to hear that not all WordPress sites are created equal. WordPress is ideal for creating custom websites that look exactly how you want. And while custom vs. theme may sound like similar terms if they have the word “WordPress” in front of it, there are distinct differences between the two. Today […]
3 Effective Marketing Materials Every Business Needs
Digital Marketing tools like your website, SEO, social media, and email newsletters are important to any effective plan. However, there are a few must-have marketing materials that will speak volumes about your brand and professionalism as a business. Combining a digital marketing strategy with the right marketing materials will help your company stay top-of-mind with […]
Search Intent: What It Is and How to Use It For Your Business
User searches provide businesses with a wealth of information. By evaluating people’s queries, you can actually get an idea of where they are in the buying process. You can also discover what problem they are trying to solve, what information they need, and what’s driving that search. This is all called search intent. Google leans […]