Why You Should Have a Brand, Not a Business

What’s the difference between a business and a brand? Not much — except one key quality: Personality. Sure, a business has personality. But a brand IS personality. There’s a big difference. People buy your product because of your brand, not your business. Think about it. We buy certain products because we associate that product with a […]

3 Easy Ways to Increase Engagement on Your Business’s Facebook Page

You’ve probably heard the old saying that “you can’t take likes to the bank.” While this is certainly true, it’s still important to have high engagement on your business’s social media platforms — especially Facebook. If you’re on a budget — or simply want some easy every-day ways to increase your page engagement — then […]

3 Tricks for making your mornings more productive

We’ve all been there. The alarm goes off, we hit snooze, we wake up sometime later, and panic ensues. How we start our day has the power to drastically affect all our following waking hours. It’s like starting on the wrong foot. If our morning routine is off, then the rest of the day will […]