Video has become the heartbeat of social content online these days, and not just because it’s entertaining. It’s one of the most accessible forms of content readily available to watch anywhere on the internet. Given its popularity, video software tools have become just as accessible to keep up with the ever-increasing market. With so many […]
Social Proof: What It Is and Why It Matters
When it comes to making a purchase, is your decision influenced by what others are saying about it? Today we’re going to talk about Social Proof. You may not have heard of this term, but it’s a strategy that many of us trust and rely on. We’re going to explain why this is such a […]
Meta Advantage: How to Simplify Your Ad Campaigns with Automation
Meta, aka Facebook, recently announced they are consolidating all their automation products into one unified suite called Meta Advantage. The intent is to allow advertisers to automate parts or all of their campaigns in one place. So what’s the benefit of using Meta Advantage and why should we care? Let’s break it down. The Meta […]
WordPress 6.0: New Features and Improvements
WordPress 6.0 Arturo is here, and it comes with a big milestone. In the second update of 2022, WordPress 6.0 comes with significant improvements in several areas of the CMS, from usability to performance. Here’s a breakdown of what’s new, and which features are worth trying. Full Site-Editing (FSE) WordPress 6.0 brings more improvements […]
Google Broad Core Algorithm Update: What’s Changed
Google’s at it again. In its ongoing effort to improve search results for users, Google launched another broad core algorithm update in late May 2022. Many SEO experts have weighed in stating this Google algorithm update is one of the biggest they’ve seen – at least in terms of the SEO impact. Let’s break down […]