Facebook remains the number one social media channel with the highest volume of users. Many brands underestimate the potential that effective Facebook Ads have in generating new customers. Or maybe they have tried ads they are discouraged by the lackluster results. For a platform with so much traffic, it can be frustrating putting the time, […]
Page Speed and User Experience – How to Improve Your Website
Your website is one of your most powerful marketing tools with customers and search engines alike. Contrary to what you may think, page speed and user experience play a major role in how well your website ranks online. Users don’t have the patience for a website that takes too long to load – this […]
Scaling Your Business for Change
Is your organization ready for change or growth? You’re first thought might be, “of course, I can handle more customers, business, change, etc.” But that may not be true if you haven’t taken a hard look at some key components of your business. Today we’re going to talk about steps to take in evaluating the […]
Google’s Helpful Content Algorithm Update
Google’s new helpful content algorithm update has rolled out, and the initial response was a tad underwhelming. However, Google also announced this update isn’t done and will continue to be tuned and refined. While this update may seem quiet so far, it shouldn’t be ignored. In this article, we’re going to lay out what this […]
How Online Reputation Management and SEO are Connected
Google yourself. What do you see? Is your business boasting a hearty amount of positive online reviews? Or have your competitors surpassed you with their online reputation? Online reviews are one of the first trust factors potential customers use when determining who to do business with. The internet is the main area we use to […]