If you want to have an impressive website, it’s quite simple: keep the end user in mind. That makes sense, right? With all the latest and greatest web designs out there, there are two worth investing in: User Experience (UX) and User Interface (UI). So web design features strike a chord with the end user? […]
As the expression goes, “New Year, New You.” Google is also applying its own version with New Year, New User Experience. If you haven’t logged into your Google Business Profile in a while, you’re in for a significant change. GBP has a different look, along with several features on the new interface. This enhanced profile […]
Hard to believe we are talking about 2023. We’re knocking on the door of a new year, and what better way to get ready than to talk about trends? Last year we gave you six digital marketing trends that we predicted were on the horizon for 2022. So, were we right, or way off? Today, […]
Third-party cookies will be a thing of the past by 2024, according to Google. With no third-party data to rely on, it will make it harder for advertisers to track the web activity of potential customers. This means virtually every brand must turn to first-party data for targeting information. So what can we expect with […]
Your content needs to satisfy both the user and search engines. There’s no way around it. The SERP (search engine results page) is a crowded place with lots of competition. In order to have any chance of improving your SERP ranking, you need to know what both Google and your target audience are looking for. […]
