How to Use Pinterest for Marketing

Pinterest Marketing

Have you been looking to diversify your marketing strategy and reach a new audience? There are so many different platforms out there for you to use these days. One that you may have overlooked could be Pinterest. It’s not just for recipes anymore! With over 2 billion searches per month and over 300 million users per month, it’s reach is impressive. Pinterest may be the marketing goldmine you’ve been dreaming of.

First, we’ll start by saying, Pinterest is not your typical form of social media. There isn’t much of a social aspect to it at all. Rather, it is actually a search engine similar to Google or Bing. It was designed to function as an online corkboard similar to the ones people used to pin magazine recipes and outfit inspiration to before the days of the internet. You can “pin” ideas, inspiration, photos, and so much more to your board to save for later.

Why Pinterest?

One huge perk to Pinterest is the fact that your pins will far outlive any Facebook or Instagram post. While other social media platforms typically provide benefits and engagement for 24-72 hours, Pinterest pins can continue being fruitful for years to come. The reason for this is, Pinterest isn’t worried about sharing your posts in chronological order. Rather, they prioritize the content and how relevant it is to their audience. If you create valuable, engaging content and inspiration for your audience, you’ll see good returns from your posts.

Even if you’re not selling a physical product, Pinterest can still be a powerful tool for your business. As you create your content on the platform, you have the ability to link every pin back to your website. This is huge, as it can provide you with a flood of traffic to your website that can convert to sales and boost your Google SEO. That’s a win-win for your business and remember, those effects will grow over time as your pins get repined and shared by new users.

Like most forms of online marketing, building up your engagement and exposure on Pinterest will take time. If you’re willing to put in the hard work though, it will offer you great returns for years to come.

Make It Visually Appealing

Not only does your content need to be engaging it also needs to be visually pleasing. Where Google and other search engines are primarily word-based search engines, Pinterest is a visual search engine. It’s important that you take the time to create well-designed posts.

The same strategy applies when curating your boards. Be intentional when you set them up, in how you name them, and with what you plan to be pinning to them. Your Pinterest boards need to tell a story your audience actively wants to engage with. Overall, it’s more important that you have high-quality pins rather than a high quantity of them.

Bonus Tip– Pinterest posts do better when they’re vertical, they take up more space and earn you more engagement!

The Importance of Engagement

Another important part of your Pinterest strategy will need to be your own engagement with the platform. Most Pinterest experts recommend pinning 10-12 pins a day to truly see growth. Don’t let that number overwhelm you. While you do want a chunk of those posts to be your own original content, Pinterest also loves when you pin content from other users.

A great example of increasing your engagement without original content would be if a pest control company also pinned home improvement pins to their boards from other accounts. It is relevant to their audience and doesn’t conflict with their own services.

Be Strategic with Your Timing

Pinterest has different peak hours than other major social media platforms. The best times to pin are between 8-10 pm and 2-4 am. We know that those times lie outside most people’s work schedules. What’s nice is, you don’t actually have to create your pins at those times. Pinterest offers its own scheduling tool where you can create pins to be released at a later time and date. There is also a myriad of scheduling tools available such as Tailwind to help you schedule your pins while tracking your analytics.

These simple steps will help launch you into your Pinterest marketing journey. Like we said, remember it is a journey and not something that will magically explode overnight. We recommend sticking to a regular Pinterest strategy for 3-6 months before you’ll see real growth. The more you adhere to these tips and learn about the platform, the more your business will be able to actively reap the benefits of Pinterest marketing.

If you would like more information on how to improve your digital marketing plan or other ways to optimize your business, contact us directly at