If you Google the phrase “data aggregators” or “define data aggregation,” you’ll get a lot of technical, confusing definitions. So today, we want to walk you through this technical topic freshly and understandably so that as a small business owner or marketer, you can understand it without a technical background.
Data aggregation is when data is brought together and shared in a summary form. Generally, it is used before the performance of data analysis.
Why Data Aggregators Are Important
Data is essential to analyze and understand how your business sales and marketing campaigns perform. Data aggregation can help you compile large amounts of data from multiple platforms and make it more comprehensive and easy to digest. This helps streamline your data and allows you to analyze it quickly and thoroughly.
One great reason to use data aggregators is to uncover new insights about your audience, products, and marketing campaigns across all your platforms. You don’t want to overlook some of these insights, which can happen when analyzing data from individual platforms. In addition, being thorough can offer significant new insights into your marketing efforts.
The Basics of Data Aggregators
Data aggregation is done in 3 distant steps: Data collection, processing, and presentation. We’ll give a brief description of each step to give you an overview of the process.
Data collection happens when an aggregator pulls all the data it needs into a ‘data warehouse.’ This data can come from various locations such as eCommerce platforms or social media sites.
Data processing takes the collected data and uses algorithms to turn it into usable forms like graphs or charts. Of course, this is totally dependent on what type of data you’re collecting.
Data presentation is the final step. This is where you see the collected data in summarized form, typically in a chart, graph, or diagram. But, again, this depends on the type of business and the data collected.
How Data Aggregation Impacts Marketing
For marketing purposes, it’s taking data from your marketing campaigns so you can compare them and see how your product or service is performing. This data comes from the various platforms and marketing methods you are using. Ideally, you’d compare all or multiple campaigns for the best results.
Thankfully, plenty of different data aggregation software companies and apps are available to help with your data collection. While it used to be people would have to manually collect all their data and combine it into a unified format, technology has changed that. Now software makes it easier than ever to pull data from multiple platforms and in various formats and make it uniform. In addition, this technology simplifies the process and makes it accessible to anyone who uses it, from your sales team to your marketing team.
Some great data aggregation companies are Stitch, Domo, and Improvado.
Different types of data aggregators can focus on different types of data aggregation, from visuals to statistics. Make sure to do your research or schedule a call with a representative to ask questions. Make sure you find the one that suits your needs best.
Data aggregators are powerful tools in the hands of marketing professionals and business owners alike. While they aren’t for everyone, it is good to know what they are to make an informed decision on whether you would benefit from using one. We hope this blog has helped offer you some insight into what they are and their effective use! If you have questions about ROI tools or digital marketing in general, don’t hesitate to contact us.