Creating and running Facebook ads can be a transformative strategy for businesses looking to expand their reach and engagement online. However, to truly maximize the effectiveness of your Facebook advertising campaigns, it’s crucial to understand and monitor the right metrics. Here are some of the key Facebook ad metrics that you need to know to […]
LinkedIn Update: Algorithm Changes Outlined
Like most social platforms, LinkedIn continues to update and improve its algorithm. Shifting from the traditional time-based content delivery, LinkedIn is now providing a more personalized content matchmaking experience. The latest feed update aims to deliver content that’s not just recent but truly relevant to each individual user’s interests and professional journey. Imagine logging into […]
Social Media Trends for 2024: What Marketers Can Expect
As we all know, social media can change pretty often, but one thing doesn’t change and that’s the popularity of these platforms. In 2024, the landscape continues to evolve at a rapid pace, presenting both opportunities and challenges for marketers. In order to stay relevant and on top of trends, marketers need to know what […]
Instagram Ranking Breakdown
For many of us, Instagram has become a regular part of our everyday lives. But have you ever wondered about the secret behind Instagram ranking and why you see the posts you do when you scroll through your feed? Why do some posts get more visibility than others? It all comes back to the complex […]
Meta’s Feed Algorithms Explained
Social media platforms are used by more than 4.8 billion people worldwide, demonstrating the enormous potential reach of any content you upload. Understanding the feed algorithm is essential to standing out from the competition with such a large audience. The exposure and engagement of your material are significantly impacted by these algorithms, which determine who […]