As we all know, social media can change pretty often, but one thing doesn’t change and that’s the popularity of these platforms. In 2024, the landscape continues to evolve at a rapid pace, presenting both opportunities and challenges for marketers. In order to stay relevant and on top of trends, marketers need to know what […]
Instagram Ranking Breakdown
For many of us, Instagram has become a regular part of our everyday lives. But have you ever wondered about the secret behind Instagram ranking and why you see the posts you do when you scroll through your feed? Why do some posts get more visibility than others? It all comes back to the complex […]
Meta’s Feed Algorithms Explained
Social media platforms are used by more than 4.8 billion people worldwide, demonstrating the enormous potential reach of any content you upload. Understanding the feed algorithm is essential to standing out from the competition with such a large audience. The exposure and engagement of your material are significantly impacted by these algorithms, which determine who […]
Twitter Adds Fourth API Access Tier to Combat Pricing Concerns
Twitter has undergone numerous changes over the past seven months, from Elon Musk purchasing Twitter in October to company-wide layoffs and API changes. The latest in Twitter news; a new API access tier! Among the changes in Elon Musk’s plan to get Twitter back on track to turn a profit is API access. For […]
What Twitter’s New API Changes Mean for Businesses
In October 2022, Elon Musk bought Twitter. The company was losing money daily and had reportedly not turned a profit since 2019. Elon Musk planned to make several changes that he thought would help get the social media company back on track. As part of the changes, he laid off more than 6,000 Twitter employees. […]