Generational Marketing: How to Best Market to Baby Boomers, Gen X, and Millennials

The phrase “Ok, Boomer” was coined by Millennials as an intended dismissal to never “listen to anyone over 50.” From their perspective, this comes from a place of defense, since they gained a bad rap by Baby Boomers who labeled them as self-entitled, lazy, and overly sensitive. On the other side, Millennials view Boomers as […]