One crucial aspect of any successful marketing campaign is the ability to track user activity. Without hard data to track, it’s nearly impossible to measure where your website traffic is coming from and the effectiveness of your campaign. UTM codes solve this problem. UTM parameters, or codes, have one purpose: to track where your website […]
Cross-Selling and Upselling to Your Current Customers
Cross-selling and upselling are two brilliant ways to nurture your current customer base and generate more sales. Since existing customers make up most of a company’s revenue, it only makes sense to use methods to boost sales and keep your customers happy. Although upselling and cross-selling have similar outcomes, their techniques are very different. In […]
LinkedIn for B2B Marketing
LinkedIn is a social platform built for business networking and works exceptionally well for generating B2B leads. So, how can you cut through all the millions of professionals and find qualified people to do business with? We will show you seven tips to help you use LinkedIn to achieve your B2B marketing goals. Welcome […]
Local Search Improvements – Google’s Vicinity Update
Google recently released the biggest local search algorithm change in the last 5 years called the Vicinity Update. This shakeup has impacted business across the board, leaving some in a better position while others have suffered. If you have seen changes in your SEO rankings and website analytics in recent weeks, this is likely the […]
Local 3-Pack: Google’s New Design
The Local 3-Pack is Google’s method to display the top three results for local SERP results. Basically, when someone types in “grocery store near me,” it will populate the top results. These results include three local businesses that Google chooses using the following factors: relevance, prominence, and closeness location-wise to the user. At the end […]