Google yourself. What do you see? Is your business boasting a hearty amount of positive online reviews? Or have your competitors surpassed you with their online reputation? Online reviews are one of the first trust factors potential customers use when determining who to do business with. The internet is the main area we use to […]
Achieve Business Goals Using the CIGAR Method
We’ve come across a great process of self-discovery to help you determine the current realities of your business, what your ideal outcome would be, and action steps to get where you want to go to achieve business goals. Like all good things, this methodology was too good not to share. Today we’re going to talk […]
Customer Retention Strategies to Keep Your Customers Happy
What’s better than acquiring new customers? Keeping your current ones. While there’s a certain sense of satisfaction in bringing in new customers, maintaining your current customers can be cheaper, more profitable, and even easier than customer acquisition. Today we’re going to talk about brand-tested customer retention strategies to keep your current customers loyal, happy, and […]
Social Proof: What It Is and Why It Matters
When it comes to making a purchase, is your decision influenced by what others are saying about it? Today we’re going to talk about Social Proof. You may not have heard of this term, but it’s a strategy that many of us trust and rely on. We’re going to explain why this is such a […]
Google Broad Core Algorithm Update: What’s Changed
Google’s at it again. In its ongoing effort to improve search results for users, Google launched another broad core algorithm update in late May 2022. Many SEO experts have weighed in stating this Google algorithm update is one of the biggest they’ve seen – at least in terms of the SEO impact. Let’s break down […]