Your content needs to satisfy both the user and search engines. There’s no way around it. The SERP (search engine results page) is a crowded place with lots of competition. In order to have any chance of improving your SERP ranking, you need to know what both Google and your target audience are looking for. […]
Search Intent: What It Is and How to Use It For Your Business
User searches provide businesses with a wealth of information. By evaluating people’s queries, you can actually get an idea of where they are in the buying process. You can also discover what problem they are trying to solve, what information they need, and what’s driving that search. This is all called search intent. Google leans […]
One SEO Practice Every Business Should Be Doing
Everyone wants to stay ahead of the competition and get in front of their customers. SEO is a vital marketing tool to make that happen. While there are lots of tactics that need to be applied on an ongoing basis, there is one specific component that Google is doubling down on – user experience. Today, […]
Google Announcement: New Changes to Mobile Search
Significant changes are coming ahead to mobile search. The recent Google announcement claims they’re rolling out new features to enhance how people search using their mobile devices. Some of these features are already available. These updates are all meant to build on Google’s longstanding goal; to make it possible to search for many things in […]
How to Create Attention-Grabbing Google Posts
A Google Business Profile is a hidden gem that many small businesses can use to their advantage. You already know how valuable it is to show up high in Google search results, especially locally. Today we’re going to show you how to create Google Posts to help make your business stand out and help to […]