Over 7 million advertisers invested a total of $10.01 billion into PPC ads in 2017. It’s a huge market with the potential to reach thousands of new customers. Pay-per-click marketing is one of the most used online marketing tools. At the same time, one of the least understood. Pay per click is one of the […]
Google Ads or Facebook Ads: Which One Is Better?
Is it better to advertise through Google or Facebook? Which will provide a better ROI? Well, it depends. The main difference between Google Ads vs Facebook Ads is how the products/services are presented to consumers. In simple terms, Facebook Ads tend to focus more on brand reach, while Google Ads focuses more on lead conversions. […]
Fitness Plan for Your Business
Digital technology is constantly evolving, as new devices are released, and the internet grows, so does our tendency towards instant gratification. We are accustomed to quick results, and we desire convenience. The same experience is typically expected when it comes to digital marketing. Unfortunately, that is not the case, and we have seen businesses pull […]
Understanding pay-per-click for Google and Facebook
If you’re in the digital marketing world, chances are you’ve heard the phrases “pay-per-click” or “cost-per-click” thrown around a few times. They’re one in the same, and they have the power to get your product in front of your audience — a lot. In simple terms, pay-per-click (PPC) is an internet advertising model that’s used […]