Whether you are advertising on Google, Instagram, or YouTube, the concept is the same: drive more sales. The competition is steep, and finding new ways to attract customers is the name of the game. Technology is giving marketers new abilities to reach consumers, but the ongoing challenge of how to win them over remains the […]
Google Display Ads vs Search Ads: Knowing the Difference
Advertisers spend millions of dollars every year on Google Ads for one simple reason: they work. But the next question is, which type of Google ad is better for your business? To help you avoid wasting your marketing dollars, we are going to explain the differences between Google Display Ads and Search Ads and how […]
Meta Advantage: How to Simplify Your Ad Campaigns with Automation
Meta, aka Facebook, recently announced they are consolidating all their automation products into one unified suite called Meta Advantage. The intent is to allow advertisers to automate parts or all of their campaigns in one place. So what’s the benefit of using Meta Advantage and why should we care? Let’s break it down. The Meta […]
Google Update: New Advertising Features
The beauty of Google Ads is that it continues to evolve to keep up with how customers interact with brands. Google understands the customer journey, and its goal is to optimize ad campaigns to keep up with consumer behaviors. In an effort to provide new and innovative ways to capture the attention of potential customers, […]
The Basics of Pay Per Click Advertising Part 2
Last week we started our deep dive into the world of pay per click (PPC advertising). We started by sharing what PPC is, common terminology you’ll need to know, the best platforms to advertise on, and the benefits of PPC. Today we’ll be teaching you how to set up your first advertising campaign and best […]