Angela Deaver joins our “Wifi Studio” to talk about how video content can help your business, especially on social media. She may even reveal a few tips that you can use in creating your own videos!
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Read Full Interview Below:
Sarah: Good morning everybody, it’s 8:00 A.M., it’s time for Biz Talk, let’s get this thing started.
Glyna: Good morning, how’s everybody doing this morning? Welcome to Biz Talk, we are really excited to have everyone here today. I did want to mention, I have not mentioned this before, but you can catch this live on Tuesdays and Fridays on Facebook and YouTube, and then the replays everywhere else. We also are on podcasts now, so you can find us on iTunes, I’m reading them off, Apple, Spotify, all of those places, so we’re really excited. I am Glyna Humm, the owner of Fusion One Marketing, and the reason we have this talk is we really like to connect with local business owners, find out what they have going on, and just really get a pulse of small to medium-sized businesses these days. I’m going to go ahead and let everybody introduce themselves, and then we’ll introduce our awesome guest.
Sarah: Good morning everyone, I’m Sarah, the Director of Digital Marketing.
Kelsi: And I’m Kelsi, I’m a Social Media Manager with Fusion One Marketing.
Glyna: Okay. And we have with us today Angela Deaver, she’s actually one of the owners of Cinepear, I guess one of the owners, of Cinepear and Main Street. Why don’t you introduce yourself, Angela? Tell us a little bit about yourself, your family, your background, your fur babies, all that kind of stuff.
Angela Deaver: First of all, thank you so much for including me today, 8:00 in the morning is always a wonderful time to meet up with people and try to talk intelligently. Who knows what this is going to be like? I am married to my hunny, he’s over here, listening on his laptop to the live version, not to me, he’s just listening to what it comes out as. We’ve got a couple of fur babies that are back asleep on the couch here, near me, and then a kid upstairs, who’s definitely asleep, he’s 13 and 8:00 in the morning.
Glyna: Well we are so happy to have you. I’m already seeing people, we have Mr. Harry Slagle tuning in this morning with us.
Sarah: Good morning, Harry.
Glyna: He’s silly, he says, “iTunes, YouTube, we all scream for iTunes.” He’s always here to give us a little laugh this early in the morning. Anyway. Welcome, Angela, I’m going to go ahead and move it on over to Sarah.
Sarah: Okay, well, you just mentioned your husband over there that’s in the wings, sight unseen, but I wanted to know about this husband/wife team duo, how does that dynamic work for you?
Angela Deaver: Well, I’m sure-
Sarah: And be honest.
Angela Deaver: It has its challenges. We started Main Street 17.5 years ago, so that’s a long, long time. Now, at the time, he was still teaching broadcasting at a local high school, and we filmed our first wedding and we were like, “Okay, this is fun, this is exciting,” I mean there’s nothing like the adrenaline rush of capturing somebody’s most awesome day and making sure you get everything and you’re running like crazy and there’s just something about it. And then that launched into a little mini business, a hobby, and then, actually, we needed funding for infertility treatments. At the time, he was a teacher, he wasn’t making a lot, I wasn’t making a lot, so adding the extra source of income to be able to have the money for the fertility treatments is how Main Street really got started and how we have the 13-year-old today.
Kelsi: That is amazing. Tell us: what all services do you provide?
Angela Deaver: We do a whole lot of video. It’s interesting when you’re talking about, you don’t want to go on and on about every little aspect of your company, but basically it’s just telling stories, whether it’s Main Street telling stories on wedding days, or Cinepear, which is more of our corporate brand, you’re telling stories for clients, brand videos. The work that we’ve always done with Main Street, the emotional work that we’ve always done with Main Street, really translates well to the non-profit sector. When they’re needing a video to show at a gala because they are looking for fundraising donations, they need people to be drawn into the video; it’s a terrible term, but “if they’re crying, they’re buying,” right? [laughter].
Glyna Humm: I’ve heard of that.
Sarah: I have not heard of that, I love it.
Angela Deaver: Have you not?
Sarah: No. [laughs]
Glyna Humm: We haven’t figured out how to make them cry about marketing.
Angela Deaver: Well, for the business side, not necessarily the non-profit side, but for the business side, I think, and really we are all understanding this more and more now, with the whole pandemic situation, people want to feel like they know you before they do business with you, and the easiest way to do that is through video. I mean I look at people’s Instagram’s and I’m like, “Okay, you set up that shot five million times, great, that still shows me nothing about who you are,” but the realness of video, I think, really helps people understand who you are, and that translates well to a company, I think.
Kelsi: Absolutely. You can’t get more personal than you personally being on a video.
Angela Deaver: Yeah, exactly. Once they hire you, they’re going to know what you’re about, so you can try to, as a friend says, “You don’t want to let the crazy out all at once,” but they’re going to know, they’re going to get to know your personality, and if you guys don’t jive at the beginning, you’re definitely not going to jive through the project, and that’s when you really need to make sure that you’re really together on things.
Glyna Humm: Most definitely. We talk about this, especially lately, there are more eyes on the internet, there are more eyes on social media, there’s not a better time to be doing video, whether it’s a production, like you all offer, or even solo, to get out there and tell about your business. Let me look over, it looks like we have Cindy Edmunds joining us today, and Caryn Terradas, “Video, baby!” she said. And she’s like, “Angela is awesome.”
Angela Deaver: We have been saying, for years, and you look back at all the tracks, everybody’s like, “This is the year for video. This is the year for video. This is the year for video.” Well, 2020, yeah, it is the year for video because a lot of us are just within the compounds of our own little home and all you have is your cell phone to keep you entertained, you might as well start doing some videos.
Glyna Humm: You are exactly right. I’ve been saying for years, like you said, “It’s this year. It’s this year,” it’s already here, I mean it’s been here for years, so I’ve just started practicing what I preach, too, because of the situation we’re in, so it’s a really good time to get started. Let’s talk about businesses and what kind of ideas do you have for doing a video for businesses, or how could they use your services? And that may be a broad question, or maybe give us examples of what you’ve already done.
Angela Deaver: That is a broad question. I was thinking about this morning, I actually have an idea for Lisa Phillips. Glyna, I know you know Lisa, and we need to tag her or something because I thought of a great video idea for her because she’s in the makeup industry, she’s the most amazing Mary Kay lady ever.
Glyna Humm: Yes, she is.
Angela Deaver: Yesterday, I was at Lowe’s, I had to pick up something that we had ordered, so trying to be socially distant as much as possible, but I actually had to go into the store to get the order. Well, they couldn’t find it. It was wherever. I actually had to wait for like 30 minutes, but I had my mask on the entire time. Well, I get out to the car, I take my mask off and my skin’s really itchy, I was like, “That’s weird, I know I’m not allergic to the mask, I made the mask myself, it’s good.” My skin had dried out all over here. And then I remembered that that is actually a thing that nurses are saying, that wearing the mask for a long time, that they’re really getting some chapped areas. I was like, “That would be a perfect video for Lisa to come on and tell which one of her products can really help with that.” So, we need to wake her up this morning.
Glyna Humm: I’m sure she’s up, she gets up early.
Angela Deaver: Yeah, she really does. But I think you get into a brainstorming session and we all have information in our heads that somebody else doesn’t know about, and we might think that that’s the most basic concept ever, but it actually is not for some people, so you actually have the information you could be giving to somebody else, through video. I did a series on the Cinepear’s YouTube channel, and there’s a lot of videos on there, and they’re just little basic tips for businesses, and a lot of them formed because, in talking to people, not knowing some of the things that I think are pretty normal, the copy/paste shortcut keys on your laptop. What are some other things? Just the placement of your laptop when you’re doing a Zoom call, instead of it is, here we go, [lifts laptop up to change the angle of the video].
Glyna Humm: I hate that.
Sarah: Oh boy.
Angela Deaver: As every celebrity late-night host is doing right now, why do we want to do this?
Sarah: Right, why do we want to expose all our chins?
Angela Deaver: Well I guess I was thinking maybe they’re skinny and it doesn’t matter to them.
Glyna Humm: I’m almost hurting my neck, looking up so high.
Kelsi: Stretch it out.
John: People don’t know how to do that.
Angela Deaver: Okay, John just said it’s because those people don’t know how to do it, they don’t know how to set their own stuff up because they’ve never done it.
Glyna Humm: True.
Sarah: Angela, I was laughing with my friends, it’s such an interesting time, we’re all in quarantine and yet we aren’t seeing a lot of these celebrities right now, I mean they’re usually all over the place, so I’m thinking, “I know why, because nobody’s doing their makeup, nobody’s doing their hair, they don’t have any help whatsoever,” so they’re just freaking out.
Angela Deaver: Yeah, it’s so funny. But I would respect them more if they came on and said, “I’m actually a real person, surprise,” because we all know they are.
Sarah: Oh my gosh. Angela, I really feel like we could talk forever this morning, there’s so many topics to talk about with videos and everything. I want to shift gears a little bit, how did you come up with the ideas for Brian Campbell’s series? Can you expand on that or talk about it and how you came up with all that?
Angela Deaver: Well, for Brian, who is an awesome guy, which is so funny, Glyna, you and I were talking like a year ago and you were like, “I didn’t even realize that …” the adjectives I used to describe him were completely different than the adjectives that Glyna used to describe him, it was almost like we were talking about how different people. She was like, “No, he’s reserved,” I’m like, “No, he really isn’t, he’s awesome.” And so he had reached out and he had an idea, because he watches a lot of Guy’s Diners, Drive-Ins and Dives, Food Network, that’s he and his wife’s Friday night routine.
And he liked that idea, to be able to talk to the camera and do this kind of stuff. So, we just brainstormed around and came up with it would be a great way to be able to brand him in the community, because he had recently moved his office to Homewood, so he really wanted to brand into Homewood, to go around to different businesses in the area and basically interview them. Sometimes, we would feed him the questions, and sometimes he knew exactly what to ask, and so it’s a collaborative effort. But that kind of format could work with so many other people. Almost your format here, you’re bringing businesses onto you, you’re doing the format of being able to introduce somebody else to your audience. We loved doing that series, we absolutely loved doing that series, it was a lot of fun.
Kelsi: I think a lot of people don’t realize how much other people care about the people in their community and the type of businesses that they have and the services that they can provide, and any type of way of highlighting other people is always going to do well, I think, personally. So, I love that y’all were able to collaborate and do that.
Angela Deaver: And his ads were amazing, Miss Social Media Lady, we’re talking the stats, I mean the video views, the first one, we had like 12,000 views.
Angela Deaver: And my producer over here is saying the cost to produce something like that was far lower than probably anybody thinks because it didn’t take much, it really didn’t, it was a very run-and-gun, and that’s where that whole wedding industry background comes in and how you can translate it to corporate work. We’re not used to having an option of doing things a second time, it’s a run-and-gun kind of day, so I go with it.
Glyna Humm: Well-
Kelsi: Go ahead.
Glyna Humm: Go ahead, Kelsi, did you have something else?
Kelsi: I was going to ask her a question-
Glyna Humm: Go ahead.
Kelsi: Just about how COVID-19 has affected your business, have you had to shift what you’re doing in any way?
Angela Deaver: Well, on the wedding side, obviously, that has all had to shift, and that’s fine, we’re doing our best to make sure every bride and groom that are transferring to the fall gets a spot where they need to be. Our June brides, we’ve got a couple of them that have already moved, and we have a lot more that are really holding out hope that they are going to be able to stay. And some of them are choosing to have a private ceremony and then do the party later, it just really depends if they’re …[Angela’s video freezes]
Glyna Humm: Did we freeze her?
Sarah: Hold that thought, Angela.
Kelsi: Hopefully she’ll come back.
Sarah: Yeah. We got to send her a message. I was about to say, “Or she’s playing the best stare contest I’ve ever seen.”
Kelsi: You win, Angela.
Glyna Humm: Angela, go out and come back in.
Sarah: Yeah, should we go ahead and remove her?
Glyna Humm: I don’t want to kick her out and be mean.
Sarah: Well maybe if we remove her, she can come back in.
Glyna Humm: Yeah, go ahead.
Sarah: Okay, let’s go ahead and do that. I was waiting for Harry to comment.
Glyna Humm: He’s laughing, “Lols”.
Sarah: Okay, I’m going to remove her.
Glyna Humm: There we go. Well, we’ve never kicked a guest off the show before.
Glyna Humm: I’m sure Caryn is dying right now, too.
Sarah: Yeah, we’re like, “All right, Angela, that’s enough out of you.”
Glyna Humm: She said “tech issues.” Maybe we can just pop Harry on.
Glyna Humm: Harry, what are you doing?
Sarah: Oh my gosh.
Glyna Humm: You know, the video stuff too, what I’ve talked to Angela about is doing a series on our company, but my fear was, “What would I say when I get on there? I’ll be too nervous, I won’t know what to say.” But she said that her husband is a master at really getting people to relax and really pulling out your true personalities. So, I think if you have somebody like that that can help you through it like they do, there’s really no need to worry about hiring someone like them to do a video series. But I think that would be one of the biggest things is trying not to be so nervous, thinking, “I only have one shot to get this right.”
Sarah: Absolutely. We talked about that, too, which we’re going to actually expand on that in one of our upcoming series, so there’s a little teaser. Here comes Angela.
Angela Deaver: How is everybody? What did I miss?
Glyna Humm: Well I was talking about how great … We were talking about doing the series for Fusion One at one point, and I said, “I don’t know if I can do that.” I love doing this, talking back and forth, but being on camera, and we were talking about how you said that your husband is a master at getting people to relax and pulling their true personalities out and that kind of thing.
Angela Deaver: Yes, he completely is, and that is helpful. But it takes getting over yourself and, at 20, I don’t think that I could have done it on camera. I am very positive, at 30, anytime a camera would come on me, I would still be like … but it does, with time and with practice. But I think there is a magical part, I’m over 40 now, and it’s like, “Here we go.”
Glyna Humm: “Who cares?”
Kelsi: I think I met you first last year, and we were talking about all of the ways to DIY your videos, and I soaked up everything you said, but in the back of my mind I was going, “Nope, I don’t think that’s for me, I don’t think I can do that,” but here I am.
Angela Deaver: Yes, here you are.
Kelsi: So,” get over yourself”.
Angela Deaver: It’s always about practice. We know the stats for live video are much higher than prerecorded video, and so that in itself is like, “Okay, well live video is where it’s at,” but if you’ve never been in front of the camera or even practiced, live video, that’s a little frightening. I mean it’s …now, but, hey, throw a tech issue and it’s like- it makes it fun. But you can always practice with your camera before you go do anything, and that’s what I did, that YouTube series, it was just me and my camera, and it wasn’t a fancy camera, it was just my iPhone. But the first one is a little awkward, and the second one is a little bit more, but then it gets better and better and better, and by the time you do the 15th one, it’s like, “Eh, I do what I can.”
Glyna Humm: Well I have to tell you, we’ve never kicked anyone off before.
Angela Deaver: I’m sorry, I should have been better…
Glyna Humm: And talking about DIY, there’s definitely a place for DIY, as well as produced video, like you guys do. I always laugh at your phrase, “MacGyver Approach”.
Angela Deaver: You are dating us, Glyna, because I’m not sure Kelsi or Sarah even know what MacGyver is.
Glyna Humm: You know what? I was thinking that. When I was typing out this question, I was like, “Is anybody even going to know who the heck MacGyver is?” Explain who MacGyver is and what your MacGyver Approach is.
Sarah: I know who MacGyver is.
Angela Deaver: You do?
Sarah: Oh yeah.
Angela Deaver: But Kelsi’s not saying anything.
Sarah: I’m not that young.
Kelsi: I don’t know if this is an actual person, but my parents always use that term as how you do it yourself, your method.
Angela Deaver: Wow.
Glyna Humm: Kind of.
Angela Deaver: I’m feeling a little old right here. MacGyver, it was just a show in the ’80s, and he always got stuck in these crazy situations, he never had anything on him but duct tape and a knife or whatever, and he would be able to get himself out of any situation, a bomb or anything, by the end of the show, with just whatever he had on hand.
And so I guess I refer to it as that because, if I want to do a video, if I’m like, “Okay, I’ve got some information to share, I have some great ideas, I actually showered today, let me [crosstalk 00:21:23],” and I go and look for our gear, well the gear is probably out on a job, making money, which is great, that’s where it needs to be, I don’t have that, but what I do have is my phone and, like everybody else, your phone is wonderful, it is allowing us to be able to do what we need to do.
So, instead of a tripod, you can use your fireplace mantel, if you need it, because it’s up high. Ideally, we want to have your laptop or your phone at eye level, or above is always nice, and so you can do that with your fireplace mantel; if you need a wide shot for something, prop it up there, an exercise video or whatever you’re doing, for whatever your skillset is.
Sarah: The MacGyver Approach.
Angela Deaver: The MacGyver Approach to Video. Now I’m not sure everybody has gaff tape around, but gaff tape is something that’s really common in our world, but gaff tape allows you to be able to tape something, like your phone, to something else, without it harming your phone. Duct tape probably would harm your phone, but the gaff tape doesn’t. I even had my phone, one time, wrapped around with some gaff tape and I had it slanted down a little bit, just because I wanted the angle, I was up higher and I wanted the angle down, and gaff tape helped with that. So, you never know what you can come up with.
Glyna Humm: So you just turn into MacGyver and you just deal with what you have, basically, right?
Angela Deaver: Yeah, I mean we all have all kinds of excuses on why not to do something, and, right now, everybody has a lot of time, and if you sit down and you brainstorm and you have all of these ideas of information that you’d like to give out to people, then you might as well go ahead and do it and look around, what do you have, how can you make this work? And you know what? Maybe, in a year, if you’re still doing them, you upgrade, or three months, you upgrade to a different product. But, right now, you don’t have to because “now is better than perfect,” we always hear this phrase, and it’s so absolutely true, just to get it out there, it’s all about content.
Angela Deaver: And I find, when I’m doing videos, I like to batch them; if I have come up with several ideas, I’m like, “All right, once again, I’ve showered, I’m going to get these videos done,” and I just do like seven of them, eight of them, at a time, and, really, I just change shirts, [crosstalk 00:24:02] different day.
Sarah: That’s a good piece of advice.
Angela Deaver: Yeah, that part’s not in the video, John just said, that’s not the kind of videos that we do. I change shirts off-camera, and you come back and you look different, or you could put up your hair one day, you could quickly make it look a little different so that you can get your content out there and get it scheduled, and then you’re done.
Sarah: So let me ask you about placement, we were talking about this. There’s one part with videos, which is overcoming those nerves and putting yourself out there. What would you say for placement, like where should you position yourself to the camera?
Angela Deaver: Well, we were talking about this morning because of a lighting situation change. Normally, I’m reversed here in my living room, but, with the lighting situations, I needed to be, for the placement … I’m in the middle of the room because it looks … like, if I was up against a wall, you don’t have that depth that you need. If you’re in the middle of the room … I’ve created my own little desk, I’m on a TV tray, and I do have a couple things propping up my laptop so it’s eye level with me, which I really, really appreciate. John, are you doing a demonstration? John’s doing a demonstration.
Sarah: Oh, Looky there!
Glyna Humm: Now that is MacGyver.
Sarah: Yeah, that is MacGyver, straight-up.
John: That’s my great-great-grandmother’s suitcase.
Angela Deaver: And we appreciate her for her suitcase.
John: Here’s a box full of sewing supplies. And instead of being-
Angela Deaver: On a couch.
John: On the couch-
Angela Deaver: Wow, you’re really just showing the entire living room.
Glyna Humm: “I wasn’t ready for that.”
John: It seems counterintuitive to put your setup so close to the wall, because the wall is right there, but if you go sit on the couch, where you might think you should be, the back wall is so much closer than it compresses the image a bit. Is that making any sense?
Glyna Humm: Absolutely.
Angela Deaver: So, we should point out that he is the professional and I am not. But this is the MacGyver Approach, play around with it, play around with it so that you can … this changes the lighting, doing this, so I’m going to keep my head in front of it.
Glyna Humm: It’s like, “Workaround it.”
Angela Deaver: Yeah.
Kelsi: Harry has a question for you, he wants to know, “With Main Street Productions, how far do you travel to do weddings? Could you go to Mobile?”
Angela Deaver: Yeah, we go to Mobile all the time, the Fairhope area. It really just depends on where a couple is wanting us to be. We’ve gone to New York City, which we won’t be going there for a little while, but it’s always fun to get out and do something different when you’re not used to … it’s just fun, I guess.
Glyna Humm: Awesome. Well, talk about one other thing, and we’ve hit on it a little bit, lighting. Talking about lighting, you don’t want to look like you’re in the dark or in a closet. What about if you don’t have the fancy ring lights and production lights? What’s the best alternative?
Angela Deaver: Well, obviously, natural light is wonderful. Our blinds sometimes, and, John, you might have to do an experiment with the blinds, do you mind? We have one open and then one closed, and he’s about to change it, and you can almost …
Glyna Humm: Oh wow.
Angela Deaver: Okay.
John: All I’m doing is pulling the cord [on the blinds].
Angela Deaver: Yeah, all we’re doing is just pulling the cord, so it’s just opening the blinds. Yeah, now he’s pointing the blinds up, so the light goes up.
John: And bounces down.
Angela Deaver: And bounces down, which I like. Also, on your laptop, you have your brightness control.
Glyna Humm: I didn’t think about that.
Angela Deaver: A lot of times, you can … My glasses are easy to see through because you have the blinds down. But this is all the way bright on my laptop, and then I turn it down a little so that you can actually not see where I’m looking at on my screen. And then I know that you mentioned this trick with the eyeglasses, that you can tilt them a little bit, with the glare, so they’re just tilted just a little bit, and that helps with the glare.
Glyna Humm: Cool, awesome, great tips.
Sarah: Angela, so would you say that the lighting, if you have natural lighting, should it hit from the sides, from the back, or like you were talking about, up and then bounce back down? Because I feel like, the lighting, it can make or break.
Glyna Humm: We struggle with it every show, so it’s like, “What are we doing with it?”
Angela Deaver: This is John.
Sarah: Hi, John.
John: You can get as complicated as you want with lighting-
Angela Deaver: Let’s go simple.
John: But simpler is better. All you really want is you want it nice and soft, so no hard shadows, and you want your person to be brighter than the background. You see the background is dark here, but Angela’s not. That draws the viewer’s eye to her.
Sarah: Yeah, okay.
John: Does that make sense?
Glyna Humm: Perfect.
Angela Deaver: I don’t have on any of the lights, there are no lamps on or anything, I’m just using the natural.
Glyna Humm: I need to turn my lamp off.
John: Time of day can matter, the windows in your house, and that kind of stuff, just follow the light, make sure it’s in front of you and nice and soft. The reason we’re achieving softer light is we have blinds and I’m bouncing the light off the ceiling. It would do the same effect outside on an overcast day. Right, you’ve got bright, bright sunshine with no clouds, it’s going to be really, really harsh. Also, the little camera in your phone or in your laptop or whatever, you really can’t control the exposure, so you have to feed it as much light as you can get.
Glyna Humm: Perfect. That helps a ton, you don’t even know, I want to get up and change my blinds right now.
John: The word “photography” is just Latin for “drawing with light”. You can’t draw without light, so just feed the camera as much light as you can, nice and soft, and you’ll be good.
Glyna Humm: Perfect, thank you for that.
Kelsi: That’s great advice.
Glyna Humm: You solved a lot of problems.
Angela Deaver: Here’s the translation: face the windows.
Glyna Humm: Perfect.
Kelsi: Well, I’ve got to know, do you have any don’ts for videos?
Glyna Humm: Like “Do not do, ever”.
Kelsi: Like what you should never do, besides the great view of your under-chin.
Angela Deaver: Yeah, and that’s my best one because that’s always really, really good to show people. This swaying, when you’re doing video is hard because it changes your lighting a lot.
John: The worst is when they do this, this is my pet peeve. [Picks up laptop & moves side to side]
Glyna Humm: Yeah, “Sit still.”
Angela Deaver: So, I don’t know if there’s really any don’ts for video because … I mean I guess there are, but I almost don’t want to discourage people from doing it because I know people that are so … You know what? That’s a very good one, I am sorry that I didn’t mention it, don’t go to the bathroom during a webinar.
Sarah: Maybe we got to get really basic.
Angela Deaver: Oh my gosh. When I saw that, when it went viral, I felt so bad for that, what was her name? Jennifer.
Sarah: Yeah, I said, “Poor Jennifer”.
Angela Deaver: That’s something, that is absolutely something. And watch what’s in the background. Look around, first, absolutely look around and see what is it because people are watching, the same thing, with somebody’s webinar, I’m like, “Look at what they got in their house.”
Sarah: Oh my gosh. That is the worst. Can you believe we’ve been on here for almost 35 minutes? Time flies when you’re having fun.
Angela Deaver: Sorry ya’ll I had technical issues for a minute or two.
Glyna Humm: That’s okay.
Sarah: Not a big deal at all.
Glyna Humm: Is it me?
Sarah: Is it me? Is it me? Is it you?
Glyna Humm: Go ahead, Sarah.
Sarah: I wanted to know, we always like to ask this of our guests, who would be the best referral partners for you?
Angela Deaver: I’m trying to think about that. We love working with kind-hearted wonderful people. When I look back at who our favorite brides are, it’s the same people that translate over to our corporate clients, they just have a warm heart, and I know that’s so generic and that might be a lot of people, and of course, I can niche it down, but, at the end of the day, kindness, those are the people you want to work with, those that really have a heart for their community. I think that, especially with Cinepear and the non-profits, those that understand there is value to video and it’s not just something … On Main Street, I have a page on our website that says, “Trust us,” so it actually says on there, the question is, “I don’t really want video, should I have you there at the wedding?” No.
Glyna Humm: Probably not.
Angela Deaver: Do I think that they will regret it later? Yes. But do we want to spend 10 hours with somebody that doesn’t want us to be there? No. If it’s not important to you … I don’t know if that answers your question or not.
Glyna Humm: It does. We just want to make sure that we get your info out because, basically, any business needs to be calling you for a consultation to talk about ideas of what you can do for their business, so it’s broad, but it’s true that any business could use what you guys do.
Angela Deaver: Yeah, we’re not very much the green screen approach kind of company. You see the commercials where, “Come on down, we’ve got this,” and they’ve got a green screen. It’s all about being real, we need to be real, we’re not going to fake it, we’re going to be real. Now, we’re going to make you look really good on camera and we might have you say something twice if you flub it the first time.
We don’t use teleprompters or anything, our style is a narrative approach, there’s no teleprompters or anything.
Glyna Humm: Perfect.
Sarah: Well I was just putting both of your companies’ information at the bottom, we’ve got Main Street Productions right here and-
Angela Deaver: Changing the colors, too, Sarah, I like it.
Sarah: So you know how to reach Angela. So we’ve got your contact information flowing. Is there anything that we didn’t cover that you wanted to get out before we move onto our fun segment?
Angela Deaver: The only thing we didn’t talk about, audio, find a quiet place, that would be nice. Turn off notifications on your laptop, it’s very, very easy; on a Mac, it’s up on the right-hand side, at the top. Turn off those notifications, that way you’re not getting text messages, whatever you’re doing because that can be distracting. If you wanted to invest in a microphone, Rode has a microphone, you can plug it into your … what is this? This is an iPhone. Your phone, and then the lapel mic for extra great awesome audio.
Angela Deaver: More than likely, your iPhone has a better camera than your laptop, just because we update these a little bit more frequently, but your back camera is a different quality than your front quality, but you’ve got to really know where to place it if you’re going to use your back camera, so test it. Selfie sticks are always great, but we talked about that, I don’t even have a selfie stick around, I think it’s being used in my kid’s [crosstalk 00:37:30]. Now is better than perfect, batch them, that’s it. Yeah, that’s it.
Glyna Humm: Well do you have any classes coming up? Because I know you’ve taught a class, I just wanted to ask one more question, I keep thinking of them, sorry, Sarah, I know we’ll get into the Hot Seat right after this, I promise. Do you have any classes coming up?
Angela Deaver: Everything’s been put on hold right now, and until we know a little bit more about what’s going on, I’ll be happy to do a class. Classes are fun, I think, because they’re not too big, and that’s better because I’m not an extrovert by any means, so I do not want to stand in front of 250 people or anything, but five people, that’s awesome, that’s what I like, and just sitting around. I think I have a passion for helping other small businesses, and being able to just really guide them through the initial steps of their business as they need to go.
Glyna Humm: Perfect. Fun time.
Sarah: Well, Angela, this has been informative, fun and great, all the good feels, so we really, really appreciate it. We’re going to move onto a little segment, if you’ve been tuning in before, you know what it is, it’s the Hot Seat, we’re going to ask you questions, you’ve got to answer as many as you can, just the first thing that comes to your mind, so here we go.
Angela Deaver: This is what I’m most scared of.
Sarah: Okay, are you ready?
Kelsi: Glyna, do you have the timer?
Glyna Humm: I got it.
Kelsi: Okay. Here we go.
Sarah: Have you ever sent a text message to the wrong person?
Angela Deaver: Oh yes.
Sarah: Do you consider yourself a good dancer?
Angela Deaver: Yeah.
Sarah: Are you a morning person or a night owl?
Angela Deaver: I’m a night owl.
Sarah: Would you rather cook or order in?
Angela Deaver: That’s a hard question to ask after you’ve been cooking a lot right now, I guess cook.
Sarah: Are you always on time or always late?
Angela Deaver: I’m always exactly six minutes late.
Sarah: Whoa, okay. If you could eat one food for the rest of your life, what would it be?
Angela Deaver: I love food too much for that.
Sarah: What’s worse, a bad smell or a bad taste?
Angela Deaver: Taste.
Sarah: Okay, drama or comedy show?
Angela Deaver: Drama or what?
Sarah: Comedy show.
Angela Deaver: Comedy.
Glyna Humm: You made it.
Sarah: You survived.
Glyna Humm: That was not hard at all.
Angela Deaver: It was a little hard.
Sarah: Well thanks again, we really enjoyed this.
Glyna Humm: Yes, thank you.
Sarah: Yeah, we really, really enjoyed this time, and thanks to everybody out there for tuning in, we appreciate it and catch us next time.