How Marketers Are Actually Using AI in 2025: New Research
AI in marketing has officially moved from “experiment” to “everyday.” What was once a shiny new trend has now become a foundational tool for teams of all sizes. In 2025, marketers are no longer just testing AI—they’re integrating it into nearly every part of their workflow, from content strategy and campaign planning to ad creation and customer engagement. The focus isn’t on replacing people, but on amplifying what teams can do: increasing speed, enhancing creativity, and maintaining consistency across multiple channels.
With smarter tools and better training data, AI is helping marketers personalize campaigns at scale, generate insights faster than ever, and make data-driven decisions that used to take weeks in a matter of minutes. It’s not just about automation—it’s about optimization.
AI Adoption: From Tryouts to Daily Habit
Daily use of AI has become the new normal for a majority of marketers. Compared with last year, adoption didn’t just grow—it accelerated significantly. Sixty percent of marketers now say they use AI every day, leveraging it for everything from content creation and campaign optimization to analytics and customer engagement. What started as cautious experimentation has quickly evolved into an essential part of the marketing toolkit.
This shift marks a turning point in how teams operate. AI isn’t just about saving time—it’s transforming creativity, strategy, and execution. Marketers who have fully embraced AI report being able to brainstorm faster, analyze data more efficiently, and test new ideas with less friction. For those who haven’t made AI part of their daily workflow yet, the opportunity cost is growing. You’re not just missing out on speed—you’re missing the chance to innovate, scale, and stay ahead in a rapidly evolving digital landscape.
What that means for you: if AI isn’t part of your everyday process, now is the time to start small and build momentum. Integrate it into routine tasks like content ideation, ad targeting, or reporting, and you’ll quickly see how much more efficient and creative your workflow can become.
Where AI Pulls the Most Weight: Written Content Still Leads
Marketers overwhelmingly deploy AI for text-based tasks — from brainstorming blog ideas and outlining content to writing first drafts, social captions, and headline or CTA variants. It’s the fastest way to beat creative blocks, streamline workflows, and generate high-quality options at scale before human editing kicks in. Beyond speed, AI tools allow marketing teams to test different tones, structures, and messaging angles that might not surface in a traditional brainstorming session. Whether it’s crafting compelling ad copy, writing SEO-friendly blogs, or producing email subject lines that convert, AI continues to serve as the ultimate creative partner — not a replacement, but an accelerator that helps humans produce smarter, stronger content faster.
Video & Automation Are the Next Frontiers
Interest is tilting toward automation and AI-for-video. Marketers say building automation workflows is a top learning priority, with strong curiosity around AI-powered video creation. Translation: beyond one-off prompts, teams want repeatable, documented systems that save time week after week. Social Media Examiner. As content demands grow, efficiency is becoming just as valuable as creativity—marketers are looking for tools that not only generate ideas but also streamline publishing, analytics, and optimization. The shift signals a maturing AI landscape, where long-term process integration is taking priority over quick wins or experimental use cases.
Final Thoughts
As we move deeper into 2025, one thing is clear—AI is no longer a marketing experiment; it’s the backbone of modern strategy. From content creation to campaign automation and data-driven decision-making, AI is empowering marketers to do more with less while maintaining creativity and precision. The next evolution won’t be about whether teams use AI, but how seamlessly they can integrate it into every process. Those who continue to learn, adapt, and innovate with AI will lead the way—turning smarter tools into real, measurable growth.