Video marketing is the undeniable king of 2021. When we say it’s undeniable, we mean it. The statistics alone prove that video is the most powerful tool you can use for online marketing.
Whether it’s on YouTube, social media, or on your brand’s website, video is an incredible sales tool. If 2020 proved anything, it’s that video is exponentially growing. In fact, 91% of marketers reported that they felt the pandemic made video content even more important for brands.
Today we’re going to share the powerful statistics with you and the top 3 reasons video is expected to continue ruling in 2021.
It’s Eye-Catching & Engaging
There is no easier way to make people stop and look at your marketing content than with a video. The movement you can capture in a video is so powerful. Just look at how popular the new app Tik Tok is. People spend hours at a time simply watching videos. For brand recognition alone this is huge! Just think of how many new customers may be waiting for you to hit publish on a video!
On average, users spend 7 hours and 55 minutes per week watching online video content. (Limelight)
You may be curious if the statistics back this point up. The simple answer is yes. In fact, 78% of people report watching videos online each week, with 55% of those watching on a daily basis. 87% of marketers reported that video has produced a better return on investment than static images for them.
Reports show that video ads were the number 1 way consumers discovered a brand they later made a purchase from in 2020 (Animoto). Numbers are impressive and point straight to the fact that video marketing is a must for your business in 2021.
It’s Easy to Produce
Video production used to be a task best left to professionals. Now, social media, new video editing apps, and even the basic video editing software on most computers make it easier than ever to create video content. According to Bitable, 60% of businesses now use video as a marketing tool. Since video is so much easier to produce, you’re going to continue to see the percentage of companies using it increase.
86% of people want to see more video from brands in 2021. (Wyzowl)
The nice thing about it being easier to produce is it is also cheaper to produce. Even if you just use your cell phone and cheap video editing apps you can produce videos for no cost at all. There’s no reason your company can’t produce some kind of video content in 2021. The payoff for taking this small risk could be massive for you!
It Converts Sales
If the last two points weren’t enough to convince you that video is king in 2021, this one will. Videos impact businesses in multiple ways from increasing brand recognition to bringing in fresh new customers. The best thing it does though is converting sales. In the end, we know making your business more money is the most important objective.
84% of users say that they have been convinced to purchase a product or service by watching a business’ video. (Wyzowl)
Including a video on a website’s landing page can increase conversions by over 80%. Whose business couldn’t use an 80% increase in conversions? Consumers have also reported that they often go to a brand’s social media channels to research them and decide if they want to make a purchase from them.
The lesson is here, video is 100% worth investing in for 2021. It’s only going to continue to grow and your business will benefit from joining in. Once you start producing more video content you’re sure to reap the benefits of more exposure, increased brand recognition, and ultimately more revenue for your business.