What is Off-Page SEO? Are you doing it?

what is off-page SEO

There are two SEO parts to ranking on Google. If you’re struggling to rank, it could be that you’re focusing on one type rather than incorporating both simultaneously. So, what are the two types of optimizations? Off-page SEO and on-page SEO. Based on the title, you may have guessed that on-page SEO is more often […]

How to Create a Google Business Profile Video

How to Create a Google Business Profile Video

You may have heard about Google Business Profiles and the importance of having a video. While you may not have the ability to record a high-quality video about your business, you can create one with Canva. A Google Business Profile (GBP) is a way for businesses to showcase who they are, what they do, where […]

The Evolving SERPs and What to Focus On

SERPs

Maintaining a prominent presence in Search Engine Results Pages (SERPs) can be a challenge. SEO changes often but preparing your strategy for these key areas can help you face SERP pages confidently. Search Engine Results Pages (SERPs) have come a long way from the simple lists of blue links that they once were. Today, they […]

SEO Mistakes and How to Avoid Them

seo mistakes and how to avoid them

SEO, or Search Engine Optimization, is the process of improving your website’s visibility on search engines like Google, so more people can find and visit your site when they search for relevant topics or products. SEO plays an important role in determining whether your website shines on the first page of search results or gets […]