How do customers want to shop in 2023? Your marketing strategy may be improving your online presence and bringing in more leads, but is your business aligned with their purchasing habits? Getting more visitors to your site isn’t always enough to increase revenue. Analyzing consumer behavior can give you clear insight into how your shopping […]
There’s no magic formula when it comes to generating more leads. However, establishing a combination of lead-generating concepts will help you nurture and grow relationships with potential buyers. This will ultimately provide your business with credibility and long-term value, which can, in turn, convert into customers. As a business owner, you should already see the […]
Email marketing is one of the oldest strategies, but it’s also one of the easiest and most effective ways to connect with your leads. In fact, according to a study by Campaign Monitor, every $1 spent on email marketing on average can provide a $44 return on investment. Which such high ROI potential, email marketing […]
We’ve all heard of the Boomers – but do you know about the Zoomers? Gen Z is the generation born between 1997-2012. They are between 11-26 years old and are the next generation behind Millennials. Although Gen Z consumers are still young, they will soon become the largest group of consumers – so brands will […]
Social media has become quite an effective tool to help brands build awareness and ultimately drive sales. It’s also a platform for influencers to gain a massive following and ultimately drive revenue. Influencers are individuals who have knowledge and authority in a particular niche. They create content that gains followers. As their followers grow, it […]
