Category Archives: Marketing

How to Write a Compelling About Page

August 15, 2017

The “About Page” is arguably the most personal part of your website. It’s where you take the time to show your company’s personality and share its values. Because About Pages are so personal, they can be difficult to craft. Unlike your Services Page, or your portfolio, you can’t just slap a few bullets on there […]

5 Elements of a Great Newsletter

August 6, 2017

When’s the last time you got really excited to see a newsletter in your inbox? Probably a while ago. Company newsletters can be, well, boring. They usually have a short life span, meeting their ultimate demise in our e-trash. It doesn’t have to be that way, though. Instead of clogging up your newsletters with a […]

The Top 5 Biggest Blogging Blunders

July 27, 2017
These are easy mistakes to make.

Keeping a current blog is important for any business wishing to engage with their customers on a more personal level. Blogs add value to your website and provide a natural way for producing authentic content. Not every blog post, however, will strike Internet gold. No matter what industry you work in, these are some common mistakes that […]

How to Create a Great Email Signature

How many emails do you send every day? Some studies suggest the average worker sends about 40. Forty! That’s a lot of correspondence. It’s also a lot of opportunity to show your brand in the best light and get people to opt in to whatever campaign you’re promoting. Email signatures should be short, aesthetically pleasing […]

10 Struggles Only Marketers Understand

Let’s be honest. Digital Marketing can be a volatile place. Algorithms are constantly changing. Facebook launches a new feature every other day. Your phone storage is constantly maxed out. The list goes on and on. Luckily, we’re all in this together — and sharing a good laugh about it all can definitely alleviate some stress. […]

8 Reasons Why You Still Need a Blog

June 30, 2017
Every business needs to have some form of a blog

You’re busy. Between running a business, keeping the house clean and perhaps raising a family, the last thing on your to-do list is blogging. We totally get it. Taking time to sit down, think of an interesting topic and flesh out your ideas seems impossible. Who still reads blogs, anyway? Well, even in a world […]

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Our Favorite Marketing Podcasts

Listen up.

Let’s face it. Most of us rarely have time to sit down and read a book cover to cover. Unless we’re on vacation or sitting in a busy airport, having time to read is a convenience. However, in order to be an affective marketer, we can’t afford to stop learning. Marketing isn’t a stagnant field — […]

3 Signs You Need to Revamp Your Marketing Strategy

It's time to change things up.

You mapped out an awesome marketing strategy a couple months ago— but is it still working? Even the best strategy can go stale. Because trends are always popping up and there are about a million ways to engage an audience, you should always be looking to change things up. If you have a sneaking suspicion that […]

The 3 Types of Freelancers

More people are hiring freelancers now than ever.

The traditional workforce is rapidly changing. While there are still many who prefer a 9-to-5 gig, there’s a new kind of workforce emerging in the shadows. Freelancing.  Many say we’re now in the golden age of freelancing. What was once done “in house” is now being given to a third-party person who may never step foot […]

5 Social Media Strategies that are Wasting Your Time

Don't waste your time on these

Marketers love strategies. Search “marketing strategies” and you’ll see countless pages of articles claiming to have the latest and best strategy you have to try now. And while having a solid marketing strategy in place is crucial to lead generation, marketers can easily get bogged down by the sheer volume of “marketing tricks” out there. […]

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