Category Archives: Marketing

3 Signs You Need to Revamp Your Marketing Strategy

It's time to change things up.

You mapped out an awesome marketing strategy a couple months ago— but is it still working? Even the best strategy can go stale. Because trends are always popping up and there are about a million ways to engage an audience, you should always be looking to change things up. If you have a sneaking suspicion that […]

The 3 Types of Freelancers

More people are hiring freelancers now than ever.

The traditional workforce is rapidly changing. While there are still many who prefer a 9-to-5 gig, there’s a new kind of workforce emerging in the shadows. Freelancing.  Many say we’re now in the golden age of freelancing. What was once done “in house” is now being given to a third-party person who may never step foot […]

5 Social Media Strategies that are Wasting Your Time

Don't waste your time on these

Marketers love strategies. Search “marketing strategies” and you’ll see countless pages of articles claiming to have the latest and best strategy you have to try now. And while having a solid marketing strategy in place is crucial to lead generation, marketers can easily get bogged down by the sheer volume of “marketing tricks” out there. […]

Your Brand Colors: Find Out What They Mean

May 19, 2017
Colors can speak louder than you know

Whether you realize it or not, your brand colors say a lot about your company. Colors have the power to evoke emotions — both good and bad. If you’re thinking about picking out your brand colors or revising your current colors, consider these common associations and what they mean. Blue: Sincerity Brands that use blue […]

First Impressions Matter: The Importance of a Responsive Website

May 14, 2017
It's hard to change a first impression.

Whether we mean to or not, we make snap judgements about others all the time. Websites are no different. Within a few milliseconds after visiting a website, we start judging. Most of that judgement is subconscious. We assess the overall design, navigation capability and content style. Studies say it only takes about 50 milliseconds (0.05 seconds) […]

Your Spring Cleaning Marketing Checklist

April 27, 2017
Your marketing strategy could use a spruce up

Spring is officially here. For most of us, this season signals new growth, longer days and mild weather. It’s also a time to recharge your marketing strategy. Clean out the clutter and dust off your marketing approach with this easy-to-execute list:  Do a Content Audit Performing a content audit can help you understand exactly how […]

The 5 Biggest Social Media Updates You Need to Know About

Social media updates never ends. Between Youtube announcing plans to live stream videos to Snapchat filing for a $3 billion initial public offering, it can be hard to stay on top of the headlines. Here are just 5 newsworthy social media updates we think you should know about right now: 1. Youtube launches mobile live streaming […]

Easy Ways to Revamp Your Blog

April 13, 2017
Even the best bloggers get writer's block sometimes.

Even the best blogs can go stale sometimes. We run out of ideas and our creativity goes dry. When this happens, don’t slam your laptop shut and abandon all your hard work. Instead, take some time away and go back to the drawing board. Even the best bloggers need to reevaluate their strategy sometimes. In fact, […]

The Best Websites For Free Images

April 5, 2017
Smart dogs use high-res images

We all know that having quality photos on our website is important. Most of us, however, don’t have a professional camera or a big budget to spend on stock photos. The next best option is getting royalty-free stock photos. There are plenty of websites out there that offer free images. The best ones, though, have high-resolution […]

10 Marketing Quotes To Get You Motivated

February 27, 2017
It all starts with motivation

Digital marketing can be a bear. There’s no doubt about that. Creating content, promoting blogs and analyzing results can make your head spin. Marketing is a 24-7, never take a break kind of job. When you feel like throwing in the towel, remind yourself of why you got into the business in the first place. […]

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