Know Exactly What Your Marketing Dollars Are Getting You

As a business owner, you cannot afford to waste money. This is why it’s essential to have a way to track all your efforts through a marketing dashboard.

How will you understand the success and pain points of your campaign if you have no idea what your marketing dollars are getting you? Analytics is the fruit of your labor and makes it easier to make data-driven decisions about what’s working, and what’s not.

When equipped with powerful ROI tools you will increase the effectiveness of your campaigns and allocate your marketing dollars wisely.

Marketing Dashboards

How can you successfully track your marketing dollars? The answer is simple: a marketing dashboard. At its core, a dashboard answers the question “how are we performing?” Much like the dashboard of your car, it helps guide the direction of your efforts by showing you what’s going on under the hood.

A dashboard is a reporting tool that provides instant and continuous visibility into all aspects of your campaign. Inbound calls, online searches, and website traffic are all tracked and reported in one online application. The ability to instantly monitor your results in real-time enables you to make data-driven decisions and maximize your ROI.

Our exclusive marketing dashboard, DASH, is designed to track activity, provide analytics, and visualize performance. These analytics are further filtered by specific parameters, helping you make key decisions on your business. Here are just some of the analytics DASH can provide:

Call Tracking

Fusion One MarketingWith call tracking, you have the ability to know where each call originated from. It works by creating a unique phone number and attaching it to each individual marketing initiative of your campaign.  The lead source will then be identified and tracked by its “new” number. These analytics help you understand where your calls are coming from and which source is producing the most call volume.

DASH captures all your tracked calls and provides various reports to help analyze your data. You have the ability to view a total summary of incoming calls and separate your call volume by location. It also provides stats such as totally unique, or new customer calls, average duration, and how many calls were answered. It is valuable to see how many customers were able to speak to someone at your business. After all, missed calls are missed opportunities for conducting business.

Website Analytics

Another critical piece of our marketing dashboard is web analytics. This tells you who is coming to your website. Website analytics provide data on new visitors as well as returning users. Providing further insight into how many new leads are making contact with your business online.

Beyond just traffic to your website, DASH, also tracks page views and page sessions. Pageviews are the number of times your webpage was loaded. Page sessions are the user’s interaction with your website, meaning, the amount of time they spent on any given page. All this data gives you useful information on the user’s journey and how they got there.

Other Analytics

Nearly all marketing initiatives can be tracked within DASH and customized based on what you want to track. You can easily monitor the performance of various ads and make any needed changes before costs add up. Running an email campaign? Key metrics can provide open and click rates, the number of leads generated, and list growth. You can also get in-depth information on which social media efforts are resulting in more traffic to your website.

DASH can further break down data reporting by week, month, and year. This assists in determining if external factors may have any impact on your customer’s behavior. Do you know if the weather or a certain month has an effect on the volume of your business? Having this knowledge will help make better decisions on when to adjust your marketing.

How We Can Help

The end goal of any campaign is more calls and more business. When new prospects are calling your business it’s important to identify how they found you because it gives you insight into which marketing initiative is generating more leads.

Having a tool that provides immediate results at your fingertips is so powerful in helping grow your business. This is exactly why utilize our own comprehensive marketing dashboard, DASH, to help our clients get the most out of their marketing.

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