ROI Tools
One of the most overlooked parts of any marketing strategy is the ability to measure performance. If you can’t track what’s working — and what isn’t — you risk wasting valuable marketing dollars. Every campaign you run should lead to clear insights about what’s driving results and what needs improvement.
That’s where ROI tools come in. When you have access to real-time data, you can make smarter, more confident decisions. Instead of guessing, you’ll know where to invest, how to adjust, and when to scale. The right tools help you cut through the noise, focus on what’s working, and maximize every dollar you spend.
📊 Marketing Dashboards
Want to know how your marketing dollars are performing? That’s where a dashboard comes in. Just like your car’s dashboard gives you a quick snapshot of what’s happening under the hood, a marketing dashboard gives you a clear, real-time view of your campaign’s performance — all in one place.
Our exclusive dashboard, DASH, tracks inbound calls, Google Business Profile activity, and website traffic. At the top, you’ll see a summary of total calls, including new callers, missed calls, and answered calls. Below that, DASH shows Google Business Profile insights and a full breakdown of your website performance powered by Google Analytics.
You can track important metrics like total and new visitors, sessions, pageviews, bounce rate, engagement rate, and average session duration. You’ll also see a device breakdown (desktop, mobile, tablet) and traffic by source — including social media, organic search, direct visits, and referrals.
DASH gives you the ability to filter data by time period, helping you uncover valuable patterns and seasonal trends so you can make more informed, data-driven decisions.
📞 Call Tracking
Our call tracking system creates a unique phone number for each of your marketing initiatives. That means we can trace every inbound call back to its source — whether it’s from a Google ad, a Facebook post, or your homepage. You’ll see which campaigns are generating the most call volume, and more importantly, which ones are bringing in new customers.
DASH provides summaries and detailed call metrics, including total calls, answered calls, missed calls, average duration, and unique (first-time) callers. Knowing how many leads are turning into conversations helps you measure effectiveness and identify missed opportunities.
🌐 Website Analytics
DASH also gives you visibility into your website performance. Track both new and returning visitors, and understand how people are interacting with your pages. From total pageviews and session times to traffic sources and user behavior, you’ll get a complete picture of how your online presence is performing.
These insights help you understand not just how many people are visiting your site — but how they’re engaging with it.
📈 Campaign Performance
Whether you’re running digital ads, email campaigns, or social media promotions, DASH can track performance across nearly any marketing channel. You’ll get data on opens, clicks, lead generation, and growth — all in one place. You can even spot seasonal trends or external factors that may be affecting customer behavior.
DASH also lets you view performance over days, weeks, months, or years, helping you make informed decisions about when to ramp up campaigns or reallocate budget.
How We Can Help
We believe in the power of data-backed marketing — and we make it simple. With tools like DASH, we give you instant visibility into what’s working and where there’s room to improve. No more guesswork. No more wasted spend.
Our team will set you up with everything you need to monitor your marketing and get the most out of every dollar. Because smarter marketing = better results.
ROI Tools FAQs
A marketing dashboard and a local SEO report help provide businesses with useful insight into their marketing and online visibility effectiveness. By understanding their marketing campaign’s effectiveness, businesses can allocate their marketing dollars wisely and improve their ROI.
A marketing dashboard, DASH is designed to track activity, provide analytics, and visualize performance. These analytics help gather valuable information about your business and help businesses make data-driven decisions and improve their ROI.
One of the most overlooked pieces of a well-executed marketing campaign is the ability to see the results of your efforts. You can build the most elaborate marketing plan, but if you can’t track what’s working and what’s not, your letting your marketing budget go to waste. With the right tool in place, you can increase your campaign’s effectiveness and allocate your marketing dollars wisely.
A marketing dashboard should include a summary of all your marketing traffic. This includes email campaigns, inbound calls, social media metrics, and clicks to your website, to name a few. These metrics should all be presented in one location to help understand where your leads are coming from and to make any needed adjustments.
Maximize Your Marketing Impact
Ready to optimize your marketing efforts with precision? Fill out the form below to discover how our ROI tools can provide you with real-time analytics and actionable insights, helping you make data-driven decisions to boost your business’s performance.
