Why Search Engine Optimization (SEO)
The Internet rules the world we live in. Instead of using the Yellow Pages, people can go on the Internet and find what they are looking for within a matter of seconds. Search engines such as Google, Yahoo and Bing have now replaced the ways people used to get general information and business names. Small businesses can no longer afford NOT to be a part of this transformation for fear of being left behind
A person pulls up a website like Google, types in the information they are looking for, and, “Voila! ” they have it at their fingertips…and multiple choices as well. Research suggests that 74% of consumers will not search any further than the first 3 pages of the search results. 53% of those consumers will generally click on the first “organic” (non-paid) link at the top of the list, the second receiving around 15% of the traffic, the remaining percentages declining rapidly from there.
So, the question becomes, “How do you ensure YOUR business is at the top of that list? The answer is search engine optimization, or SEO. Organic SEO is the process of improving or affecting the visibility of a website or webpage in a search engine’s “natural” or “unpaid” search results. The idea being that the higher your site appears on the page, the more likely that traffic to your site will increase.
Why is that important to your business? If you don’t have a healthy presence on the Internet, you will lose business. With more and more Internet searches for businesses done everyday, only those with a strong Internet ranking will survive! With the competitive Internet environment we live in, it isn’t enough to merely be there, you need to be on page 1. Most people searching online will never turn past page 1 to look for a product or service.
Fusion One Marketing can ensure your business gets the best possible placement on the Internet so more potential customers will find you. We keep up with the forever changing search engine landscape to give you the best possible shot at ranking on page 1.
Here are other ways to get Your Business Seen