If design isn’t your thing (hey, the world needs a balance or right-brain and left-brain people) then chances are you’ve teamed up with a design wiz at some point in your business. Working with a creative team to design your website or manage social media can be great. They see things differently than you. They […]
5 Elements of a Great Newsletter
When’s the last time you got really excited to see a newsletter in your inbox? Probably a while ago. Company newsletters can be, well, boring. They usually have a short life span, meeting their ultimate demise in our e-trash. It doesn’t have to be that way, though. Instead of clogging up your newsletters with a […]
First Impressions Matter: The Importance of a Responsive Website
Whether we mean to or not, we make snap judgements about others all the time. Websites are no different. Within a few milliseconds after visiting a website, we start judging. Most of that judgement is subconscious. We assess the overall design, navigation capability and content style. Studies say it only takes about 50 milliseconds (0.05 seconds) […]