Social media is a critical component of your digital marketing strategy.

Social Media Marketing

Your customers are active on social media and they want to see content from brands like yours. Consistently publishing valuable content can help build credibility with your brand, and build a relationship with your target audience.

Crafting posts for social media may seem easy, but it takes creativity, consistency, and the right tools.  You need to regularly publish new and engaging content and keep up with the latest trends in order to gain the attention of your audience. For many small businesses, there just isn’t enough time or resources to dedicate to an effective social media strategy.

That’s where social media management comes in.

Social Media Marketing Strategy

Our process begins with an initial consultation, which allows us to establish a clear understanding of your business.  Once we have insight into your company’s culture and brand, we can lay the groundwork for a successful campaign. Our team will ask specific questions about your business to better understand your goals and objectives. We will establish your customer profile and identify your key competitors.  We’ll help determine your specific target audience, which will determine the best social media platforms for your brand to utilize.

Through our consultation, we’ll uncover the following:

Goals & Objectives

What does your business want to accomplish with social media?  Are you looking to build brand awareness or increase brand loyalty?

Your Industry

Who are your main competitors? What drives customers to your competitor vs. yours? What do audiences in your industry want to know? Which industry leaders do you connect with on social media?

Your Business

What is the message/brand voice of your company? What does your company offer that is unique to your business? Who is your target audience? What are your areas of expertise? What are the main products and services you want to highlight?

After our initial analysis, your dedicated Social Media Manager will do extensive research to better understand your industry and specific brand as a whole.  The purpose behind this is to help build engaging content that aligns with your specific audience. By targeting your ideal customer on their preferred platform with useful content, we can increase engagement, conversions, and loyalty.

We then work to build brand-specific imagery and design across all platforms to make sure all your social media accounts coincide. Your Social Media Manager will make sure all your social platforms are complete with your company’s contact information, services, and accurate descriptions.

Content Creation and Scheduling

We combine high-quality content with custom-designed graphics that are unique to your brand.  Through our social media scheduling tool and monthly content calendars, we’re able to stay on top of your content, across multiple platforms, and on a consistent basis. We stay up-to-date on all the latest social media trends and guidelines so your content never misses a beat. Our winning strategy will grab your customer’s attention and blow past your competition.

Customized Content Calendar

A content calendar serves as a hub for all the creative content you want to post each month. One of the biggest benefits is the ability to visualize your content strategy over an extended period of time. Plus, it keeps your content organized.

By collecting all our creative ideas in one location, we can better plan your posts and ensure that all the content flows together and is well-balanced each month.

Brand Specific Content

Beyond just organizing and scheduling content, your Social Media Manager designs and develops all content from the ground up. From topic selection, writing copy, selecting media, and designing graphics, all your content will be unique to your brand and designed around your company’s message.  The end result is professional content that resonates with users.

All our Social Media Managers are trained and work extensively with the latest graphic design tools. They have the talent necessary to develop high-quality designs that will engage your followers across all your platforms.

Scheduling and Publishing

A critical piece of social media is maintaining a consistent presence across multiple social platforms. Through our in-house scheduling tools, we can effectively manage, schedule, and publish to multiple social media accounts in one place. Additionally, we have the unique ability to cross-post and tailor content for each social platform.  Through advanced scheduling, posts can get scheduled out well in advance, so nothing is left to the last minute.  We can also import multiple forms of media so adding a variety of content is easy. Our unique scheduling tool gives us a bird’s eye view of what’s happening across all your social platforms, so we never miss a beat.

Social Media Marketing Analytics & Communication 

It’s essential to know if your content is gaining traction and meeting your objectives. You can’t gauge how well your social media campaign is doing if you’re not tracking the performance of your content.

It’s also important to maintain responsive communication with your audience on social media. This will help you build and sustain customer loyalty. Visitors expect a quick turnaround. When they communicate on your platforms and don’t receive a quick response, they will be turned off. Social media is, after all, about being social!

Performance Analytics

Your Social Media Manager will continually monitor each platform and gather insights on how viewers are responding to posts. They will also determine the KPIs (key performance indicators) that matter most for your business. Some common KPIs are audience growth, engagement, content reach, feedback, and conversions.  These factors will be measured on a regular basis to ensure they tie back to your main objectives.

Additionally, they will make any modifications to content that isn’t performing well and analyze the optimal times content is receiving the highest engagement. Our main goal is to ensure your social media platforms are getting the best ROI and meeting your objectives.

Engage With Followers

As part of your business, it’s essential to respond to comments or messages across all social platforms. When a follower or new visitor sends you a message, comment, or concern, this presents a new opportunity to demonstrate excellent customer service and potentially gain a new customer.

From an algorithms standpoint, the more engagement that your social platforms create, the higher the probability of others seeing your posts. By engaging with your followers’ comments, you are increasing the chance of being seen by others, which is extremely important when building brand awareness. 

We’ll help monitor your accounts and respond promptly to messages on your behalf. We understand the importance of your online reputation and that is why we stay on top of managing comments and encouraging customer interactions.

How We Can Help

Social media is an evolving digital space and an important component of your overall digital marketing strategy. To stand out, you need to publish content that is top-of-mind, gains attention, and leads to conversions.

At Fusion One Marketing, we deliver full-service social media management services to effectively grow your reach and influence conversions. Our social media management tools and our team of experts help companies manage their social presence the right way. Through content creation, targeted posting, and on-going analysis we help businesses build their brand.  Bottom line, social media marketing services are designed to ensure your social media efforts are a success.

Social Media FAQs