6 Copywriting Errors to Avoid

March 28, 2017
Writing concise copy doesn't have to be hard.

Writing good copy is challenging. Even the best content marketers struggle with writing simple, concise copy that is direct and easy to consume. The truth is, there is no “ultimate guide to becoming the perfect copy writer.” The only way to become a rockstar at copywriting is practice, practice, practice. There are a few cardinal errors, however, […]

10 Marketing Quotes To Get You Motivated

February 27, 2017
It all starts with motivation

Digital marketing can be a bear. There’s no doubt about that. Creating content, promoting blogs and analyzing results can make your head spin. Marketing is a 24-7, never take a break kind of job. When you feel like throwing in the towel, remind yourself of why you got into the business in the first place. […]

5 Ways to Grow Your Brand on LinkedIn

February 20, 2017
LinkedIn has become one of the most powerful social networking tools.

LinkedIn is undoubtedly the largest and most powerful professional networking tool. Founded in 2002 by Reid Hoffman, LinkedIn has risen to digital stardom by being the go-to source for job seekers and employers. What most people don’t realize, however, is that LinkedIn can also be used to grow brands. Whether you’r seeking to find qualified employees […]

How to Stay Ahead of the Social Media Curve

3 Easy ways to stay ahead of the social media curve

Let’s have a moment of pure honesty. No one is TRULY on top of all things social media. Every day, every hour, there’s a new feature released that’s all the craze. If you work in marketing, you’ve probably experienced that moment of panic when your pal says something like, “Hey, don’t you love that new […]

How to Get More User Generated Content

February 6, 2017
how to get more user generated copy

User generated content is the best marketing you don’t have to pay for. All created by your customers, user generated content includes blogs, social media posts, videos, images, podcasts — pretty much everything under the social media sun. It allows you to grow, engage and convert potential customers into loyal consumers. (According to Bazaar Voice, 64% of […]

5 Brands to Follow on Social Media in 2017

February 3, 2017

Social Media saw a lot of action in 2016. From the presidential election to Facebook introducing Facebook Live and Instagram following suit, it seemed like digital communication was amplified this past year. As we look ahead to 2017, we have no doubt social media will continue to play a key role in how people share […]

The Biggest Marketing Trend of 2017: Personalization

January 31, 2017

In a world of automation, there’s one trend that is giving a faithful nod to the past. Personalization. Human nature craves personalization. If we feel like someone understands us and has our best intentions at heart, then we’re more willing to trust them. It’s how we’re hardwired, and no amount of technology can changes that. […]

4 Facebook posts you should be doing right now to grow your audience

January 20, 2017

Sometimes the biggest barrier to filling your Facebook newsfeed with relevant content is knowing what kind of content to post. Just the task of content generation can send people into a spiral of procrastination — or worse, complete neglect. After taking a good look at some of the best companies out there who are posting on […]

4 Easy Ways to Boost Your SEO

January 12, 2017
Boosting SEO doesn't have to be hard

  You’ve heard the term SEO tossed around, and you probably understand its importance — but what does it really mean for your business? How can it help you increase your digital presence? SEO (Search Engine Optimization) is the process that determines the visibility of your website in a web search engine’s unpaid results. Type “coffee” […]

Why Consistent Branding Matters

January 5, 2017

Rome wasn’t built in a day, and neither was great branding. Exceptional branding is marked by easily recognizable imagery supported by even more recognizable messaging. There’s a reason why one of the world’s most popular fast food chains only has a few colors in their stylebook. McDonald’s knows that its arches and simple color palette […]

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